Global manufacturer of fuel engines, Cummins, has implemented its dealer model in Angola, Mozambique, and Zimbabwe, with six new dealers appointed as a result.
“We are committed to serving our customer base in the Southern African region through our new channel partners giving them the capability to provide end-of-mile support,” says Racheal Njoroge, MD of Cummins South Africa.
Cummins utilises this partnership model globally, with thousands of dealers appointed around the world, “hence it is not something new we are introducing to the region.”
“We are thrilled to welcome all our new partners to the Cummins Distribution Business, which spans over 190 countries globally,” says Patrice Ndzana, General Manager: Cross Border Business Southern Africa.
“The focus is to ensure that efficient and reliable product supply and support is offered to our customers while extending our footprint, enabling territory coverage and capable networks.”
Cummins’ main path to market is through its distribution channels, fully or wholly owned entities, joint venture partnerships, independent distributors, or dealers.
“In terms of these three countries, we are now transitioning to that dealer support model,” highlights Njoroge. From a footprint perspective, Cummins is not reducing its coverage as a result. “It is very important for our customers to understand that we are not exiting these countries.”
The benefits of appointing dealers compared to having a brick-and-mortar presence in-country is the added flexibility it affords Cummins in responding to customer requirements.
“These entities are highly entrepreneurial and have a lot of inherent agility due to being involved with our customers at ground level,” adds Njoroge. “From a Cummins perspective, we are here to provide power solutions that empower our customers’ success.”
The new dealers appointed in the Southern Africa region are as follows:
Namib Diesel CC
Máquínas e Tractores de Angola, Lda dba M.T.A
SA Tube & Honing (Pty) Ltd T/A TSM Engineering Sociedade Unipessaol Limitada
Equator Equipamentos, SA
Applied Diesel & Power (Private) Limited
Machinery Exchange (Private) Limited