Edited by Sharyn Macnamara
The good news for local industry is that Electra Mining Africa will be going ahead as a live in-person event this year after two years of restrictions! Exhibitions and events are now successfully re-opening globally with excellent results being reported by all involved.
The exhibition and its line-up of conferences and free-to-attend seminars will be taking place from 5-9 September at the Expo Centre, Nasrec, in Johannesburg. This is an exhibition viewed by industry as one of the most important events on the calendar and organisers of the show are promising an exciting interactive event with many activities planned by exhibitors and industry partners.
With 75% of exhibition floor space already sold, exhibitors are eager to get back to the face-to-face environment and to showcase their latest innovations, technology, products and services to the industry. For the past five decades, southern Africa’s largest, leading mining, electrical, automation, manufacturing, power and transport trade show has given brands the opportunity to create real connections with the people they need for effective, sustainable growth.
“Electra Mining is the ideal platform for buyers and sellers to connect, for industries to come together, and ultimately, for our country’s growth and development to receive the boost it needs.”
“We are excited and we are ready. We have been working hard behind the scenes to deliver a show in 2022 like no other,” says Charlene Hefer, portfolio director at Specialised Exhibitions, a division of Montgomery Group. “For the past year we have been connecting with our partners, integrating latest exhibition trends and technologies, and planning exciting new features to mark the show’s 50th anniversary.
“When it comes to invigorating the South African economy following the effects of the global pandemic, facilitating the right connections will be key,” Hefer adds. “Electra Mining Africa is a trade show that provides the ideal platform for buyers and sellers to connect, for industries to come together, and ultimately, for our country’s growth and development to receive the boost it needs.”
What to expect
This year, Specialised Exhibitions, organisers of the show, are promising an exciting interactive event with many activities planned by exhibitors and industry partners.
In an effort to promote the importance of Forklift Operation and operators in the Supply Chain & Logistics industry, Lifting Africa and LEEASA (Lifting Equipment Engineering Association of SA) will be hosting a Forklift Driver competition during Electra Mining Africa. The event will provide forklift operators with an opportunity to prove their driving skills, compete with others around Johannesburg, win prize money, as well as achieve recognition as a champion.
Entries are open for all operators who have a valid forklift license and can drive either a reach truck or a counterbalance forklift truck in racking. The focus of the competition is on accurate, safe driving skills and knowledge, not on speed. The first round of heats for counterbalanced forklift operation will be an online test to assess entrants’ practical skills, theoretical knowledge, attitude and efficiency. Lifting Africa and LEEASA want to assist in promoting the importance of inspection, safety and training and to reward the safest forklift drivers at Electra Mining Africa.
As in previous years, many respected Associations and industry organisations will be partnering with Electra Mining Africa. Hefer has confirmed that the Mining Equipment Manufacturers of South Africa (MEMSA), the South African Mineral Processing Equipment Cluster (SAMPEC), South African Capital Equipment Export Council (SACEEC) and LEEASA are on board as partners. LEEASA will be running a conference alongside Electra Mining Africa. Other partner organisations will be announced soon.
Electra Mining Africa and co-located shows Elenex Africa, Powerex, Transport Expo and Automation Expo will be supported by a programme of content-rich conferences and free-to-attend seminars with industry experts speaking on a range of topical and important issues. The seminars will be live-streamed to enable a wider audience to participate in the learning experience.
The new ‘Theme Days’ concept launched at Electra Mining Africa 2018 was enjoyed by both exhibitors and visitors. The ‘every day a theme day’ experience will again be part of this year’s event with Automation Day, ‘Local is Lekker’ South African Day and Safety Day already confirmed. Two new theme days will be announced soon.
Face to Face is key!
Following global trends, exhibitions are adopting more technology and moving to hybrid events. Whereas exhibitions remain a face-to-face, in-person event, technology can make the exhibition experience even more enjoyable, driving many aspects of the exhibition from registration to live streaming of events. What is clear from the February 2022 UFI Global Exhibition Barometer Report is that the majority of respondents agree that virtual events will not be replacing physical events.
The Report also indicates an optimistic outlook for the exhibition industry; data from the barometer backs this up. Says Monica Lee Muller, President of UFI – The Global Association of the Exhibition Industry, “The Barometer results highlight the accelerating pace of the industry’s recovery in 2022, following the severe impact of COVID still felt on activities in 2021. There is strong anticipation that the sector, primarily driven by physical exhibitions and business events, will bounce back quickly.”
UFI CEO Kai Hattendorf added, “In most parts of the world, this year is seeing the exhibition and business events industry busier than ever. Shows are back and calendars are tight.” He confirms the importance of live events, saying, “Business events drive the recovery and re-connection of industries, sectors, and economies”, and their importance cannot be underestimated.
Face-to-face interaction has been greatly missed in the exhibitions and events industry. Although online events and virtual exhibitions filled the void and created an environment where buyers and sellers could engage remotely, these fell short of the in-person, face-to-face experience.
“Exhibitions in the modern world remain incredibly relevant,” explains Hefer. “Even with the growth of the digital age, human beings are gregarious and social by nature, they need personal contact. Face-to-face interaction facilitates the building of relationships and trust; live demonstrations engage the senses; and networking and collaboration between industry professionals can take place.” n
For further information, visit www.electramining.co.za